fashion alert! de rigueur is an interesting new online publication from japan that focuses on making and wearing clothes, and finding inspiration through fashion. it aims to present a curated approach to fashion, from any period and discipline, through original documents and conversations with artists, thinkers, and last but not least the fashion designers themselves. by doing so, de rigueur critically questions the notion of beauty, and attempts to redefine the idea of fashion, beyond the usual 'what's hot right or not' and even the big hoopla that is today's fashion industry. it so happens that de rigueur's volume #1 and #2 are available now. curious? then click [here] to purchase and discover what it's all about.