tokyo: marcelo burlon pop-up store

© marcelo burlon

since he first appeared on our radar during his fun-infused pink is punk days, milan-based marcelo burlon has come a long way. the multi-tasking patagonian continues to dip his toe in many pools, but has meanwhile emerged as a streetwear designer with an avid global following. starting out with a hailed line of t-shirts with exuberant and exotic yet street-cred designs, burlon gradually expanded his collection to a complete men's wardrobe, and is now testing the water for further expansion into the retail arena. not shy of a challenge, he has turned to the savvy japanese market, and opened a standalone pop-up store in tokyo's upscale shopping area of aoyama.

the store occupies a sparsely furnished subterranean space that uses the building's concrete shell to its advantage, featuring walls dipped black hue and, as if an altar, a boxy display featuring accessories is placed on an elevated platform in the middle, sports a similar hue. lining the walls are black metal clothing racks that showcase marcelo burlon's latest apparel collection [open through may 14]. and if you're in the japanese capital, keep an eye out for burlon himself, as he'll be dropping by the store on thu - mar 23 [7pm-8pm] to join the temporary venue's official opening party and a club night afterwards. location: 5-5-25-b1f minami aoyama [aoyama].

© marcelo burlon